GROUPS
2 • GAMES 7/20
3 • VR | AR | XR 7/22
4 • AI / ROBOTICS 7/29
WEEK 1 • TUESDAY 7/6
FIRST HALF
Content: General Introduction to the class, presentation, group creations, goals and objectives.
Lecture: History, evolution and definition of Multimedia
Discussion: Personal experiences, goals and presentations. Strengths and weaknesses. Group creations.
SECOND HALF
Content: MULTIMEDIA
Lecture: definitions and evolution
Technology: Evolution / Glossary
Application: Try the software out and set up app integration per groups.
WEEK 1 • THURSDAY 7/8
FIRST HALF
Content: FROM MULTIMEDIA TO HYPERMEDIA
Lecture: Definition of terms, timeline, understanding the evolution of Internet based technologies, underlying technologies, terminology, vocabulary
SECOND HALF
Content: CREATIVITY AND DISRUPTION IN EMERGING TECH
Lecture: What is creativity? Raul Cuero and other examples // What is Disruption?
Discussion: Disruptive Technology & Historical Asymmetry
WEEK 2 • TUESDAY 7/13
Content: Interaction Cycle = Motivation, Action, Reaction, Satisfaction
Technology: Adobe XD / Figma, App Development, Hands on workshop in class.
WEEK 2 • THURSDAY 7/15
FIRST HALF
Read: The Black Swan by Nasim Nicholas Taleb >> Prologue, Chapters 1 and 2
Discussion: Black Swans, Disruptive Technology & Historical Asymmetry
Groups: ALL Groups presentation on your approach to the Black Swan readings. Identify at least 5 clear examples of Black Swans in your professional fields and how did they disrupt the future of that area.
Define an existing pain point and propose the idea for your final project.
SECOND HALF
XD / Prototyping tools workshop
WEEK 3 • TUESDAY 7/20
FIRST HALF
Content: MOBILE APPS + STREAMING MEDIA
Group Presentation: GROUP 1
Technology: Real-Time Messaging Protocol vs. Application Programming Interface, TikTok, Instagram, Reels, Lives
Apple XCode / Google Android Studio / hybrid sites / iPhone Vs Android
Research: https://iag.me/socialmedia/top-live-video-streaming-tools/
Application: Discuss use cases in groups. Research other forms of implementation specific to your final group projects.
SECOND HALF
Content: GAME ENGINES / GAMES / GAMING CULTURE
Group Presentation: GROUP 2
Discussion: Game Engine based Projects/Applications /Unreal / Unity Up and Running
Technology: Unreal Engine / Unity 3D / Processing
Application: Discuss use cases in groups. Research other forms of implementation specific to your final group projects.
WEEK 3 • THURSDAY 7/22
FIRST HALF
Content: History and evolution of VR | AR | XR
William Burroughs (Naked Lunch), Allen Ginsberg, Timothy Leary, Bryon Gisom’s Dreamachine, David Bowie, The Who’s Tommy
Immersive realities: from Stereoscopic Photography in the 19th century to VR
Reading: A Comparison of Immersive Realities and Interaction Methods: Cultural Learning in Virtual Heritage
SECOND HALF
Group Presentations: GROUP 3
VR / AR / XR – Definition, evolution, examples, tools
Augmented/Expanded/Extended Reality – definition, evolution, examples, tools
Lecture: History and precursors of immersive realities – why? History, Virtual Reality, Augmented Reality
Technology: Oculus Quest / Oculus Pro / HTC Vive and others.
// WEBXR + Mozilla WebXR + Examples (FIREFOX) + A-FRAME Workshop
You must have Adobe Dreamweaver and Firefox installed on your laptops for this class.
You must have your Adobe Suite accounts active for this class: Project Neo, Adobe Aero
Application: Discuss use cases in groups. Research other forms of implementation specific to your final group projects.
WEEK 4 • TUESDAY 7/27
Content: AR / VR / XR
ALL GROUPS: Applied Examples of AR/VR/XR in the real world related to Social Media, but explore also other areas – definition, evolution, examples, tools. Present forms of AR/VR/XR implementation specific to your final group projects, and more.
Lecture: Cyborgs / Personal Assistants
Technology: Apple Vision / Microsoft HoloLens / Magic Leap
WEEK 4 • THURSDAY 7/29
Lecture: Artificial Intelligence and Machine Learning
Chat GPT, MidJourney, Dall-E, Sora, Magenta and others. Why it’s useful and for what.
Tools: Firefly examples Photoshop AI Neural FIlters, Platform, Art Breeder, Runway ML
Tools: Adobe Firefly, Adobe Photoshop, Adobe Illustrator, Adobe Express, Midjourney through Discord, Craiyon, Dall-E
Examples:
Elena Cifuentes: instagram.com/elena_cifuentes_art
WEEK 5 • TUESDAY 8/4
Group Presentations: GROUP 4
ARTIFICIAL INTELLIGENCE / ROBOTICS TODAY + Applications Survey
Robotics, Cyborgs, Autonomous Machines (self-driving cars, for example, drones, etc.)
General overview of AI tools available in the market, not only for creative purposes.
Hands on practice with AI tools in class.
WEEK 5 • THURSDAY 8/6
Content: ARTIFICIAL INTELLIGENCE NOW
Group Discussion: READ Life 3.0 PROLOGUE + CH1
Graded group discussions on Tegmark’s book: why Prometheus? Why Omega? Who is Max Tegmark?
ALL GROUPS: Research presentation on AI applications in your professional field. Graded discussion.
WEEK 6 • TUESDAY 8/11
FINAL PROJECT PRESENTATIONS • ALL GROUPS
Each group will have 30 mins to present + 5 mins Q&A
Group 1: 6-6:30pm
Group 2: 6:40-7:10pm
Group 3: 7:20-7:50pm
Group 4: 8:00-8:30pm
You can invite whoever you want to your group presentations, and it is highly probable we will have external guests and reviewers to give you feed back on your projects.
Attire: Business Professional
NOTE: your presentations MAY BE RECORDED for course assessment and archival purposes
WEEK 6 • THURSDAY 8/13
Time: 7:00 – 9:00 PM
2026 Summer MASEM Exhibition, Pitch Competition, and Awards Ceremony.
During this event, MASEM students will pitch and showcase their media and applied research capstone projects to a panel of esteemed judges from the professional community.
Pitch Competition: 7:00 PM in the Charlene A. Gordon Theater at the Ferman Center for the Arts.
Exhibition and Reception: 8:00 PM in the Scarfone/Hartley Gallery at R.K. Bailey Art Studios.
Awards Ceremony: 8:45 PM in the Scarfone/Hartley Gallery at R.K. Bailey Art Studios.
ATTENDANCE IS MANDATORY